3 - Business Functions and methods of production Flashcards
(46 cards)
What are the business functions/departments
- Marketing
- Production/operations
- Accounting and finance
- Human Resources
What does the marketing function do
- Advertisement
- Market research
- Customer service, PR
What does operations department do
- Convert raw materials into goods and services (manufacturing)
- In Control of logistics
What does accounting and finance department do
- Record cash flow transactions
- Conduct cash flow forecasts
- Produce financial statements
- Ensure tax is paid correctly
What does Human Resources do
- Recruitment
- Selection
- Hand employee relations eg payroll and training
- Redundancies
How could business size be measured
- No of employees
- Market share
- Turnover
- Profits
- Value of assets
- Brand/history
How can smaller firms compete with larger ones
USP eg customer service, quality, local materials
What are some of the attractions of international trade
- Gain EOS
- Variety for consumer
- Business growth
What are the 3 trading areas
- Free trade areas
- Customs unions
- Common markets
What are free trade areas
No internal tariffs or quotas
What is a customs union
Has common external tariffs
What is a common market
Has common tariffs and free movement
What is a trading bloc
A group of countries within a particular geographical region that protect themselves from imports from non-members
Examples of difficulties of exporting abroad
- Finding customers
- Market knowledge
- Exchange rates
- Cultural differences
- Trade barriers
What is a multinational
Firm based in one country but operates in many other
Benefits of multinational
- Access to more customers
- avoid tax
- EOS
Disadvantages of multinational
- Diseconomies of scale
- Cultural differences
- Exchange rates
What is meant by globalisation
Increased integration and interdependence of national economies
Factors affecting globalisation
- Trade blocs
- Growth of emerging markets
- Improvements in infrastructure, transport, communication, technology
Joint venture definition
Where 2 or more firms share resources and expertise to achieve a particular good, risks and rewards are shared
Eg BMW and brilliance
Advantages of joint venture
- Spread risk
- Move into new markets
- Growth
Limitations of joint ventures
- Share rewards
- Difficultly In co-ordinating it
What is a strategic alliance
An arrangement between 2 companies that have decided to share resources to undertake a mutually beneficial project
How is a strategic alliance different to a joint venture
It is less permanent