3.4a The Marketing Mix Flashcards Preview

Business Studies AS > 3.4a The Marketing Mix > Flashcards

Flashcards in 3.4a The Marketing Mix Deck (17):
1

The seven P's

- Price
- Promotion
- Place
- Product
- People
- Process
- Physical environment

2

Main influences of the marketing mix

- Amount of finance available
- Technology
- Market research

3

Three elements of a product

- Actual product
- Core product
- Augmented product

4

Actual product definition

Specific thing customers receive

5

Core product definition

Primary product benefit customers receive

6

Augmented product definition

Characteristic that makes product different to any other similar product

7

What is business to consumer also known as?

Consumer marketing

8

Three different types of products

- Convenience products
- Shopping products
- Specialty products

9

Convenience products features

- Purchased regularly
- Bought by habit
- Low-priced
- Impulse buys

10

Convenience product examples

- Sweets
- Crisps

11

Shopping products features

- Purchased often but not as often and convenience products
- Planned purchases
- Bought because of their augmented qualities
- Higher prices can be charged

12

Shopping products examples

- TV's
- Beds
- Hairdressing

13

Specialty products features

- Unique characteristics
- High prices

14

Specialty products examples

- Designer clothes
- Cars

15

What is business to business also known as?

Industrial marketing

16

Is advertising in business to business informative or persuasive?

Informative

17

To be successful a product should be

- Fashionable
- Aesthetically pleasing
- Convenient
- Legal
- Durable
- Safe
- Reliable

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