4.1 Extending the Theory of Planned Behaviour

Question 1

What is the sufficiency assumption?

Answer 1

• that the constructs and relationships included in the TPB are sufficient for explaining peoples intentions and behaviour

Question 2

Why should we consider anticipated regret for the TPB?

Answer 2

• may be a predictor of behaviour
• described as worries that beset a decision maker before any losses materialise

Question 3

What are descriptive norms?

Answer 3

• what significant others do
• contrast with subjective norms

Question 4

What are moral norms?

Answer 4

• an individuals beliefs about the moral correctness/incorrectness of performing a behaviour

Question 5

What additional variables may predict intentions and/or behaviour over and above those specified by TPB?

Answer 5

• anticipated regret
• descriptive and moral norms
• self-identity

Question 6

What did Richard et al find about the relationship between anticipated regret and behavioural expectations?

Answer 6

• correlation of 0.2 between anticipated regret and behavioural expectation: likelihood that PPs would use a condom with a new/casual partner in various hypothetical situations

Question 7

What factors did Kurland find to be effective in predicting intentions to disclose information?

Answer 7

• attitude
• perceived control
• moral obligations
• reputation

Question 8

What did did Reid, Sparks and Jessop find in terms of self identity and intentions to recycle food waste?

Answer 8

• attitude, self identity and past behaviour were the biggest predictors