4.2 Using Social Cognition Models to Understand and Promote Help Seeking Flashcards

(11 cards)

1
Q

Why is it important to promote help seeking?

A
  • often a delay between an individuals first sign of a symptom and them seeking help
  • 20-30% of individuals who find a breast lump take 3 or more months to seek help
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2
Q

What 3 factors did Westerhof et al find to influence attitude to seeking help in older adults?

A
  • attitude (0.23)
  • perceived behavioural control (0.17)
  • subjective norms (0.02)

subjective norms = much less of an influence

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3
Q

What is attitude toward help-seeking?

A
  • persons overall evaluation of the behaviour
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4
Q

What is subjective norms toward help-seeking?

A
  • perceived social pressure to perform (or not perform) the behaviour
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5
Q

What is perceived behavioural control towards help-seeking?

A
  • how easy/difficult a person believes it is to perform the behaviour
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6
Q

What two aspects did Hunter et al measure in PPs?

A
  1. illness perception
  2. TPB components
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7
Q

What illness perception factors did Hunter et al measure?

A
  • identity
  • cause
  • timeline
  • cure/control
  • consequences
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8
Q

What TPB components did Hunter et al measure?

A
  1. attitude
  2. subjective norm
  3. perceived behavioural control
  4. intentions to seek help
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9
Q

What were the biggest influence factors found by Hunter et al in help seeking?

A
  1. identity of symptoms: belief to the extent symptoms will cause breast cancer
  2. attitude
  3. perceived control
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10
Q

What steps did Mueller et als study use?

A
  1. identify salient beliefs
  2. develop messages to change these beliefs
    - use family centred narratives
    - provide practical steps for health seeking
    - emphasise the benefit of early help
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11
Q

What did Mueller et als study find?

A
  • BOTH tailoring and TPB messages lead to the highest intention to seek medical help
  • next biggest influence was no tailoring and TPB behaviour
  • tailoring alone had the least impact
  • TPB messages are highly important
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