4.4 Market research Flashcards Preview

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Flashcards in 4.4 Market research Deck (8)
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1
Q

Convenience sampling

A

Uses subjects that are easy or convenient to reach.

2
Q

Focus groups

A

Involve forming small discussion group to gain insight into the attitudes and behavior of respondents.

3
Q

Interviews

A

Primary research method that involve discussion between an interviewer and interviewees to investigate their personal circumstances and opinions.

4
Q

Market analysis

A

Reveals the characteristics and the outlook for a particular product or industry.

5
Q

Market research

A

It refers to marketing activities designed to discover the opinions, beliefs and preferences of potential and existing customers in order to identify and anticipate their wants and needs.

6
Q

Non-sampling errors

A

Are caused by human error. Mistakes in recording, processing or analysis data, or because respondents do not give truthful and honest answers.

7
Q

Observations

A

Are a method of primary research that involves watching how people behave or respond in different situations.

8
Q

Cluster sampling

A

It is used when getting feedback from respondents, involves too much time, traveling or money. //Clusters are selected and people are randomly chosen from the strata.