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Flashcards in 4.5 Place Deck (11):
1

Agents

They are negotiators who help to sell a vendor´s products.

2

Channel of distribution

They are the way tat a product gets from the manufacturer to the consumer.

3

Direct mail

It refers to promotional material sent directly to people´s homes or places of work.

4

Distribution (place)

It refers to the process of getting the right products to the right customers at the right time and place in the most cost-effective way.

5

Distributors

They are the independent business that act as intermediaries by specializing in the trade of products made by certain manufacturers.

6

Intermediaries

They are agents or other businesses that act as a middle person in the chain of distribution.

7

Retailers

They are the sellers of products to the general public that operate in outlets.

8

Speciality channel

It is any indirect way to distribute products that does not involve retailers.

9

Telemarketing

It refers to the use of telephone systems to sell products directly to potential customers.

10

Wholesalers

They are businesses that purchase large quantities of products from a manufacturer and then separate or break the bulk-purchases into smaller units for resales, mainly to retailers.

11

Zero-level distribution channel

It skips any intermediaries.