4.7 International marketing Flashcards Preview

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Flashcards in 4.7 International marketing Deck (8)
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1
Q

Business etiquette

A

It refers to the mannerism and customers by which business ins conducted in different countries.

2
Q

Cultural exports

A

They are the commercial transfer of ideas and values from one country to another.

3
Q

Direct investment

A

It is a business setting up production and/or distribution facilities in overseas markets.

4
Q

Exporting

A

Selling domestically produced goods and/or services to overseas buyers.

5
Q

Global marketing

A

It is the marketing of a product by using the same marketing strategy in numerous countries.

6
Q

Globalization

A

It is the integration and interdependence of the world`s economies.

7
Q

International marketing

A

It is the marketing of a firm’s products in foreign countries.

8
Q

Licensing

A

It occurs when a third-party buys the right to produce the goods of another business.