4.6 The extended marketing mix Flashcards Preview

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Flashcards in 4.6 The extended marketing mix Deck (5)
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1
Q

People

A

They are the employees who interact with customers, thereby delivering the service to customers.

2
Q

Physical evidence

A

It refers to the tangible aspects of a service.

3
Q

Process

A

It is the way in which a service is provided or delivered, including payment systems, queuing times, customer services, after-sales care and delivery services.

4
Q

Service

A

It is an intangible product supplied by a business.

5
Q

Seven Ps model

A

It refers to the marketing of services which includes three additional Ps to the traditional 4Ps in the marketing mix.