4.8 E-commerce Flashcards Preview

Business And Management > 4.8 E-commerce > Flashcards

Flashcards in 4.8 E-commerce Deck (9)
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1
Q

B2B

A

E-commerce conducted directly for business customers rather than the end user.

2
Q

B2C

A

E-commerce conducted directly for the end user.

3
Q

C2C

A

E-commerce platform that enables customers to trade with each other.

4
Q

E-commerce

A

It is the trading of goods and services via the internet, electronic systems, and computer networks.

5
Q

E-tailers

A

They are businesses that operate predominantly online.

6
Q

Elevator pitch

A

It refers to the idea that marketers only have a short time span available to hold the interest of customers.

7
Q

Price transparency

A

It refers to the openness in communication about the prices being charged by business.

8
Q

SPAM

A

It refers to unsolicited and superfluous marketing messages vie email or pop-up advertisements.

9
Q

Viral marketing

A

It is a promotional technique that relies on the use of online social networks, such as email, blogs, Twitter and Youtube.