7.3e Elkington Flashcards
1
Q
What did Elkington suggest?
A
A way of assessing business performance based on profit, people and planet
2
Q
What was the traditional bottom line for businesses?
A
Profit-maximisers
3
Q
Advantages of Elkington’s theory
A
- Encourages businesses to think beyond narrow measure of performance
- Encourages CSR reporting
- Supports measurement of environmental impact
4
Q
Disadvantages of Elkington’s theory
A
- Not very useful as an overall measure
- Hard to reliably and consistently measure people and planet
5
Q
What is triple bottom line reporting?
A
When performance in each of the areas are assessed and reported back to stakeholders
