10.2c Hofstede's Cultural Model Flashcards

1
Q

What did Hofstede suggest?

A

A model of cultural dimensions that distinguishes one countries culture from another

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2
Q

How did Hofstede’s cultural model work?

A

He looked at 30 countries - he scored each country using a scale of 1-100 for each dimension (the higher the score, the more the dimension is likely to be exhibited in that country).

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3
Q

What are the six dimensions in Hofstede’s cultural model?

A
  • Individualism vs collectivism
  • Power distance
  • Short-termism vs long-termism
  • Masculinity vs feminity
  • Uncertainty avoidance
  • Indulgance vs restraint
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4
Q

What does a high IDV score mean?

A

Lack of interpersonal connection and little sharing of responsibility beyond family

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5
Q

What does a low IDV score mean?

A
  • Strong group cohesions

- Age/wisdom respected

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6
Q

How is the IDV dimension linked to businesses?

A

Through reward systems e.g. individual rewards vs profit sharing

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7
Q

What does PD (power distance) dimension consider?

A

The extent to which inequality is tolerated and whether there is a strong sense of position and status

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8
Q

What does a high PD score indicate?

A

A culture that accepts hierarchy of power without argument

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9
Q

What does a lower PD score suggest?

A

A culture that expects equality

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10
Q

What is LTO (long-termism) dimension concerned with?

A

The different emphasis national cultures have on the time horizons for objectives and performance

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11
Q

What does a high LTO score suggest?

A

Long-term first - meeting social obligations to ensure good reputation

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12
Q

What does a low LTO score suggest?

A

Short-term first - greater promotion of equality, creativity encouraged and individualism.

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13
Q

What does MAS (masculinity) dimension consider?

A

Differences in decision-making style

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14
Q

What features of decision making are in a masculine approach?

A
  • Hard-edged
  • Fact-based
  • Aggressive
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15
Q

What features of decision making are in a feminine approach?

A
  • Consultation

- Intuitive analysis

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16
Q

What does a high MAS score suggest?

A
  • Men are expected to be tough and assertive

- Distinctions between men and women’s work

17
Q

What does a low MAS score suggest?

A

Women and men work together equally

18
Q

What does UAI (uncertainty avoidance) dimension consider?

A

Different attitudes to risk-taking

19
Q

What does a high UAI score indicate?

A

More support for rules, data, clarity of roles and responsibilities

20
Q

What does a low UAI score indicate?

A

A willingness to accept more risk, work outside the rules and embrace change

21
Q

What does IND (indulgence) dimension consider?

A

How much the society allows for enjoying life and having fun

22
Q

What does a high IND score indicate?

A

That freedom of speech and leisure is important

23
Q

What does a low IND score indicate?

A

Freedom of speech and leisure is less important

24
Q

Critics of Hofstede:

A
  • Generalised about an entire national population
  • No evidence that it is representative of whole country
  • How accurate is the data?
  • How much might the culture of a country change over time?
25
Q

Applications of Hofstede’s model in business:

A
  • International communication
  • Operational issues such as outsourcing
  • Marketing and customer service
  • Recruitment and HR
26
Q

Example of a country with a high IDV:

A

USA - 91

27
Q

Example of a country with a high PD score:

A

China - 80

28
Q

Example of a country with a lower PD score:

A

UK - 35

29
Q

Example of a country with a high LTO score:

A

South Korea - 100

30
Q

Example of a country with a low LTO score:

A

Australia - 21

31
Q

Example of a country with a low IDV score:

A

South Korea - 18

32
Q

Example of a country with a high MAS score:

A

Japan - 95

33
Q

Example of a country with a low MAS score:

A

Sweden - 5

34
Q

Example of a country with a high UAI score:

A

Belgium - 94

35
Q

Example of a country with a low UAI score:

A

Singapore - 8

36
Q

Example of a country with a high IND score:

A

Australia - 71

37
Q

Example of a country with a low IND score:

A

India - 26