Chapter 20

Question 1

The Marketing Mix (4 P’s of Marketing)

Answer 1

Product, Price, Place, Promotion

Question 2

Product

Answer 2

specific product or service offered

Question 3

Price

Answer 3

amount charged for service

Question 4

Place

Answer 4

distribution- the where and how

Question 5

Promotion

Answer 5

communication of information with goal of generating positive response

Question 6

Ten Steps to Success

Answer 6

1. Desired annual income 2. How much earned per week 3. How many sessions to reach weekly goal? 4. Closing percentage 5. Timeframe to acquire clients 6. How many clients to interact with to gain clients 7. How many potential clients contacted a day? 8. How many potential clients contacted each hour? 9. Ask for info 10. Follow up