8a. Writing for the Web Flashcards
(11 cards)
What are the functions of the a website?
Disseminating factual information
Advertising and persuasion
Supporting e-commerce
Conducting B2B transactions
Entertaining existing and prospective customers
Interacting with and building relationships with customers and other stakeholders
Public relations tool
What does ‘Mosaic form’ mean in web design?
It is a a non linear approach to the design of information, facilitated by hyperlinks that enables navigation around and between web pages
What are some elements web writers also need to consider in designing?
symbols and graphics
colour preferences
site features (links, site maps, search functions, page layout)
content language and site accessibility.
What is considered a primary function of online writing?
To communicate clearly and concisely
How can you avoid ‘link rot’?
By deleting redundant links.
What is Search Engine Optimisation (SEO)?
Process of directing more visitors towards a website or webpage
What is a blog?
A Blog is a Website containing dated written entries from many contributors on a specific topic in reverse chronological order
What is a wiki?
A website that allows anyone with access to it to add new material and edit existing material.
What are the benefits of a wiki?
- simple operation and ability to post new or revised material instantly without the delays of a formal review process.
- Provide an electronic workspace in which teams can work collaboratively on a project without all team members being in the same geographic location.
Which aspects are fundamental for a successful website?
navigability
scannability
hyperlinking
search engines
What are some characteristics of web writing language style?
- Brief and get to the point quickly.
- Succinct using half the words as in conventional writing
- Restrict sentences to one idea
- Web writers should use a plain English writing style.
- Word selection focused on familiar, unambiguous language
- only use jargon if suited to audience
- Use an active voice
