Flashcards in A - Public Health Interventions Deck (8):
What do public health campaigns aim to promote?
Behaviour change in the whole population, not just those who seek help
What do government intervention/media campaigns use?
The media to reach whole populations with a message that may reduce their smoking
Why are government intervention/media campaigns effective?
Contain a variety of messages (supporting and threatening)
Engage the emotions of the target audience
Motivate smokers by letting them know that help is available
What are legislations? name an example
Extreme way of intervening
In 2007 - the government introduced the smoking ban which has gradually made smoking become less acceptable
What are workplace interventions?
Either a company adopting a no-smoking policy and/or establishing a work-based health promotion program
What are the benefits of workplace interventions?
Can reach individuals who don't attend a hospital or clinic
Group motivation/social support
Elimination of secondary/passive smoking which is a known risk factor for CHD and lung cancer
How can government Interventions/Media Campaigns be applied to real life?
National smoking day
This campaign achieves constantly high levels of public awareness and participation and so has the potential to be extremely effective
1.2 million stopped in this day in 2008
20% who were aware of the campaign made an attempt to quit