AAA FINAL Flashcards Preview

Marketing > AAA FINAL > Flashcards

Flashcards in AAA FINAL Deck (157)
Loading flashcards...
1

What was the recomendation for Nike

diversification: new products, new markets

2

nike wrist, promotion strategy

mostly social media

3

Nike wrist thing pricing strategy

prestige

4

Nike product modifications

Heart rate chest strap, upgraded actimetry sensor(track sleep and REM)

5

Threats to gopro

smartphones

6

gopro promotion

social media, celebrity endorsements

7

Gopros recommended strategy

Market Development

8

Gopros new strategy plan

professional medical use,

9

energizer product recomendations

offer customization, engraving, partner with cell phone brands

10

energizer distribution recomendations

Expand to cell phone carrier stores

11

energizer promotion strategy

advertise on public trans, on smarphone apps

12

Four I's of service

intangibility, inconsistency, inseparability, inventory

13

Idle Production Capacity

when the service provider is available but there is no demand for the service

14

gap analysis

analyzing the difference between consumers' expectations and experience

15

off peak pricing

charging different prices during diff times of day to match variations in demand

16

internal marketing

based on the notion that a service org. must focus on its employees or internal market before successful programs can be directed at customers.

17

Customer experience managment

the process of managing the entire customer experience with the company.

18

Value

the ratio of precieved benefits to price or value

19

Value-Pricing

the practice of simultaneously increasing product and service benefits while maintaining or decreasing price

20

Profit Equation

profit=total revenue-total cost= (unit price*quantity sold)+(Fixed cost + variable cost)

21

pricing objectives

specifying the role of price in an organizations marketing and strategic plans

22

Pricing constraints

factors that limit the range of prices a firm may set

23

pure competition

set by marketplace

24

monopolistic competition

price competition exists

25

oligopoly

avoids competition

26

pure monopoly

no price competition at all

27

Total revenue

total money recieved from the sale of a product. The unit price *quantity

28

Average revenue

is the average amount of money received for selling one unit of a product, or simply the price of that unit. Average revenue is the total revenue divided by the quantity sold:
AR=(TR)/Q = P

29

Marginal Revenue(MR)

is the change in total revenue that results from producing and marketing one additional unit of a product

30

Price Elasticity of Demand

percent change in quantity demand relative to a percent change in price