marketing ch.3

Question 0

Baby boomers

Answer 0

Wealthiest generation

50% of consumption

Question 1

5 sources of environmental force

Answer 1

Social
Economic
Technological
Competitive
Regulatory

Question 2

Generation x

Answer 2

Cautious lifestyles

Business travelers

Question 3

Generation Y

Answer 3

Baby boomers kids
Work life balance
Sports/computers/videogames

Question 4

Generational marketing programs

Answer 4

Based on generational traits

Question 5

Multi cultural marketing

Answer 5

Uses marketing mix to refelct unique culture of a racial group

Question 6

Value consciousness

Answer 6

Careful about getting best quality per dollar.

++ in a recession

Question 7

3 parts if consumer income

Answer 7

Gross
Disposable
Discretionary

Question 8

Gross income

Answer 8

Total per year

Question 9

Disposable income

Answer 9

Gross-taxes- necessities

Question 10

Discretionary

Answer 10

The money left over for luxury

Question 11

Market space

Answer 11

Electronic exchange environent

Question 12

Electronic commerce

Answer 12

Activities that use electronic communication for commerce

Question 13

Four forms of competition

Answer 13

Pure
Monopolistic
Oligopoly
Pure monopoly

Question 14

Pure competition

Answer 14

Many sellers selling similar product

Question 15

Monopolistic competition

Answer 15

Many sellers selling substitutable products in same price rang

Coupons very common

Ie tea v coffee

Question 16

Oligopoly

Answer 16

Few orgs run entire industry

Question 17

Pure monopoly

Answer 17

One firm sells the product

Question 18

Slow growth means what for competition

Answer 18

More heated

Question 19

Sherman antitrust act

Answer 19

Forbids combos in restraint of trade

Question 20

Robinson patman act

Answer 20

Unlawful to discriminate prices

Question 21

Patent law

Answer 21

Inventors have right to exclude others from using/selling idea

Question 22

Digital millenium copyright act

Answer 22

Protects digital products

Question 23

Consumerism

Answer 23

Increased consumer power when dealin with sellers/institutions

Question 24

Trademarks

Answer 24

Protects consumers and sellers. Consumers know the brand they trust. Sellers investments protected

Question 25

Lanhan act

Answer 25

Provides for registration of tms

Question 26

Price fixing

Answer 26

Illegal

Question 27

Price discounting

Answer 27

Legal for matching prices in good faith or charging less for larger quantities

Question 28

Exclusive dealing

Answer 28

Reseller sell only your product, not competitors. Illegal under clayton act if it substantially decreases competition

Question 29

Requirement contracts

Answer 29

Requires a certain amount to be purchased for a time period. | Sometime legal

Question 30

Territorial distributorship

Answer 30

Gives distributor sole tight to sell in area. Usually legal

Question 31

Tying arrangment

Answer 31

To buy one product you must also buy the other Illegal if seller can restrain trade of tied product

Question 32

Federal trade commission

Answer 32

Orders cease and desists | Orders corrective advertising

Question 33

Self regulation

Answer 33

Industry sets own policies Ex. Tv or better businesses bureau