Marketing Ch.16 Flashcards Preview

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Flashcards in Marketing Ch.16 Deck (33):
1

Form of Ownership

distinguishes outlets based on independent/corporate or contractual

2

level of service

describes the degree of service provided to customer

3

merchandise line

how many diff tpyes of products a store carries and in what assortment

4

independent retailer

owned just by an individual

5

corp chain

multiple outlets under common ownership.

6

contractual systems

involve independently owned stores banded together to act like a chain

7

business format franchises

ex. mcdonalds, subway. Franchisor gives the whole layout. step by step prcoedures

8

product distribution franchises

ford dealerships, coca cola distributors. Franchisor, gives a few general guidelines. more independent

9

self service

customers preform many functions durring the purchase process

10

limited service

provide some services like credit/merchandise return. ex. Walmart/Kmart/Target

11

full service

specialy stores and department stores provide many services

12

depth of product line

stores carry large assortments of each item such as a shoe store offering running shoes, dress shoes and childrens shoes

13

specialty discount outlets

focus on one type of product ex. barnes and noble, best buy

14

breadth of product line

variety of different items a store carries ex. Appliances and books

15

General Merchandise Stores

broad product line limited depth

16

scrambled merchandising

offering several unrelated product lines in a single store

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hypermarket

large stores that carry everything under one roof

18

intertype competition

competition between dissimilar types of retail outlets

19

retail positioning matrix

positions retail outlets based on breadth of product line vs value added

20

retailing mix

retail pricing, store location, retail communication, merchandise

21

off price retailing

selling brand name merchandise at lower than regular prices

22

Shopper marketing

the use of displays, coupons , product samples and other brand communications to influence shopping enviroment

23

category managment

assigns a manager the responsibility for selecting all product that consumers in a segment might view substitues for each other with the objective of maximizing sales and profit in a category.

24

Wheel of retailing

describes how new forms of retail outlets enter the market
1. Enter as low status, low margin stores
2.Gradually add fixtures and more embellishments, price and status rise.
3.Add more services and prices and status increase further.
4. Outlet adds more services and creates new form

25

multichannel retailing

integrate a combination of traditional store formats and nonstore formats.

26

Merchant Wholesalers

independently owned firms that take title to the merchandise they handle. Divided into full-service or limited service wholesalers

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General Merchandist Wholesalers

carry a broad assortment. Preform all channel functions

28

Specialty Merchandise Wholesalers

narrow range of products, extensive assortment within

29

Rack Jobbers

furnish the racks or shelves that display merchandise in retail stores, od the channel functions and sell on consignment to retailers.

30

Cash and carry wholesalers

take title to merhcnadise but sell only to buyers who call on them, pay cash for merchandise and furnish their own trans.

31

Drop shippers/desk jobbers

own merchandise they sell but do not physicall handle stock or deliver it. Solicit orders from retailers and have merchandise shopped directly from producer to buyer.

32

Manufacturer’s agents , or manufacturer’s representatives

work as producers sales arm in a territory

33

brokers

independent firms whose principle function is to bring byers and sellers together. Dont have standing relationships