Marketing Ch.16

Question 1

Form of Ownership

Answer 1

distinguishes outlets based on independent/corporate or contractual

Question 2

level of service

Answer 2

describes the degree of service provided to customer

Question 3

merchandise line

Answer 3

how many diff tpyes of products a store carries and in what assortment

Question 4

independent retailer

Answer 4

owned just by an individual

Question 5

corp chain

Answer 5

multiple outlets under common ownership.

Question 6

contractual systems

Answer 6

involve independently owned stores banded together to act like a chain

Question 7

business format franchises

Answer 7

ex. mcdonalds, subway. Franchisor gives the whole layout. step by step prcoedures

Question 8

product distribution franchises

Answer 8

ford dealerships, coca cola distributors. Franchisor, gives a few general guidelines. more independent

Question 9

self service

Answer 9

customers preform many functions durring the purchase process

Question 10

limited service

Answer 10

provide some services like credit/merchandise return. ex. Walmart/Kmart/Target

Question 11

full service

Answer 11

specialy stores and department stores provide many services

Question 12

depth of product line

Answer 12

stores carry large assortments of each item such as a shoe store offering running shoes, dress shoes and childrens shoes

Question 13

specialty discount outlets

Answer 13

focus on one type of product ex. barnes and noble, best buy

Question 14

breadth of product line

Answer 14

variety of different items a store carries ex. Appliances and books

Question 15

General Merchandise Stores

Answer 15

broad product line limited depth

Question 16

scrambled merchandising

Answer 16

offering several unrelated product lines in a single store

Question 17

hypermarket

Answer 17

large stores that carry everything under one roof

Question 18

intertype competition

Answer 18

competition between dissimilar types of retail outlets

Question 19

retail positioning matrix

Answer 19

positions retail outlets based on breadth of product line vs value added

Question 20

retailing mix

Answer 20

retail pricing, store location, retail communication, merchandise

Question 21

off price retailing

Answer 21

selling brand name merchandise at lower than regular prices

Question 22

Shopper marketing

Answer 22

the use of displays, coupons , product samples and other brand communications to influence shopping enviroment

Question 23

category managment

Answer 23

assigns a manager the responsibility for selecting all product that consumers in a segment might view substitues for each other with the objective of maximizing sales and profit in a category.

Question 24

Wheel of retailing

Answer 24

describes how new forms of retail outlets enter the market

1. Enter as low status, low margin stores
2. Gradually add fixtures and more embellishments, price and status rise.
3. Add more services and prices and status increase further.
4. Outlet adds more services and creates new form

Question 25

multichannel retailing

Answer 25

integrate a combination of traditional store formats and nonstore formats.

Question 26

Merchant Wholesalers

Answer 26

independently owned firms that take title to the merchandise they handle. Divided into full-service or limited service wholesalers

Question 27

General Merchandist Wholesalers

Answer 27

carry a broad assortment. Preform all channel functions

Question 28

Specialty Merchandise Wholesalers

Answer 28

narrow range of products, extensive assortment within

Question 29

Rack Jobbers

Answer 29

furnish the racks or shelves that display merchandise in retail stores, od the channel functions and sell on consignment to retailers.

Question 30

Cash and carry wholesalers

Answer 30

take title to merhcnadise but sell only to buyers who call on them, pay cash for merchandise and furnish their own trans.

Question 31

Drop shippers/desk jobbers

Answer 31

own merchandise they sell but do not physicall handle stock or deliver it. Solicit orders from retailers and have merchandise shopped directly from producer to buyer.

Question 32

Manufacturer’s agents , or manufacturer’s representatives

Answer 32

work as producers sales arm in a territory

Question 33

brokers

Answer 33

independent firms whose principle function is to bring byers and sellers together. Dont have standing relationships