Passive Social media research
Analyzing what is already discussed in social media channels
Active social media research
Researcher engaging with communities themselves or starting them
What is Sentiment analysis
It is when computers read what people write online (reviews or social media posts) and figure out if they are expressing a positive, negative or neutral feeling about smth
What are the social media research methods
Sentiment analysis, social media communities and blogs,
Approaches to Mobile Research
Survey research, Research communities, Mobile ethnography, SMS research
What is Mobile ethnography
This is when people record their daily habits using their phones by taking pictures, videos or notes. Helps to see real behavior in real life
What is survey research
This means asking people questions on their phones through a form or app. It helps to collect numbers and facts (like how many people prefer Pepsi over coke)
What is research communities
These are online groups where people talk and share their opinions about product or topics over time. Researcher can see how their thoughts change and ask follow-up questions
