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Flashcards in Advertising Deck (11)
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1

What is advertising?

Any message designed to inform, persuade or influence consumers

2

6 methods of advertising

Tv and radio, newspapers, billboards
Taxis, Internet, text messages

3

Effective advertising

Capture attention
Interest consumer
Create desire
Persuade to buy

4

Functions of advertising

Introduce
Inform brands
Promote
Increase sales

5

Special techniques in advertising

Language and slogans- create images
Weasel words- mean nothing

6

Selective information in advertising

Only gives the pros, no cons

7

Strategies used in advertising and examples

Humor: flash
Romance: Linx black
Glamour: rimmel
Social acceptance: Apple
Traditional image: Disneyland
Celebrity endorsement: AIG
Guerrilla advertising: Cadillacs in matrix reloaded

8

Advantages of advertising

Increases sales
Provides employment
Provides information
Keeps cost of magazines and newspapers low

9

Wise consumers

Will not allow themselves to be influenced by advertisement, but will weigh up different factors before making a decision

10

Disadvantages of advertising

Encourages materialism
Makes exaggerated claims
People desire things that they can't afford
Posters and billboards spoil landscapes
Increased cost of some products
Emphasizes gender stereotypes

11

Why do we need control on advertising

Standards set
Consumer not taken advantage of
2 types- legal control and voluntary control