Age media representation (HAGEMONIC REP IN MEDIA)

Question 1

what is the childhood rep on media and what did Heintz - knowles

Answer 1

he said that children are often portrayed as motivated primary by peer relationships , sports and romance and are least often by community , school related or religious studies

Question 2

what are some of the content analysis of the 4 out of 8 stereotypes of children and which sociologists said this

Answer 2

Cute: representations of childhood are generally quite positive even if they are stereotypical (babies and toddlers tend to be shown this)

Consumers: Chandler talks about the pester power as many Tv shows or channels treat the children as consumers - selling them all matters of toys, holidays and consumer products. Then leads to adults being in debt to consumer products due to buying too much

little devils: they’re represented as like cheeky monkeys or worse

prodigies: children within the media are often brilliant at something such as maths or a musical instrument. they also make some impossible scenarios such as going to oxford or Cambridge within

Question 3

how is the youth represented

Answer 3

it is much more negative than children

2 ways they’re represented: -socially constructed youth culture
-as a source of social problems

Question 4

how is the youth socially constructed

Answer 4

2 clear examples:

popular music and representation of fashion:
-music is linked to a subculture so becoming a fan of music tends to go alongside fashion choices

Question 5

how does the media attack the youth and which sociologist said this

Answer 5

Wayne researched the content of news programmes across the main channels in one month and found that 82% of news items concentrated young people and violent crime either as a perpetrator or a victim. He also notes that the media only delivers one dimensional picture of youth, one that encourages fear and condemnation rather than understanding.

Question 6

how is the elderly presented within the media and what are the 5 presentations of this

Answer 6

Grumpy: Very regular media stereotype, some say it fits well

A Burden: often elderly people as represented as a burden. The ageing population in news and current affairs programme as a problem

infantile: elderly people often represented as childlike in the media rather than old adults. Tend to be in comedies

Demented or confused: Often presented as mentally challenged in various ways. By either being a bit confused to having dementia

Second childhood: tend to do stuff they would’ve liked to have done when they were kids