Agnew Extras

Question 1

What does the phrase ‘the personal is political’ imply in sociological research?

Answer 1

It suggests that personal experiences, particularly women’s lives, should be taken seriously in sociological analysis.

Question 2

What is cleanfluencing?

Answer 2

A form of digital housework that combines cleaning practices with social media influence.

Question 3

Who is Mrs. Hinch?

Answer 3

A digital housework influencer known for her cleaning tips and large social media following.

Question 4

What approach did the research study adopt for analyzing visual images?

Answer 4

A five-fold critical visual analysis approach.

Question 5

In what timeframe did the data analysis study Instagram posts and stories?

Answer 5

From January 2020 to January 2021.

Question 6

What types of media were analyzed in the research study?

Answer 6

Instagram posts, stories, TV and radio interviews, commercials.

Question 7

What is the significance of the profile name @mrshinchhome in the study?

Answer 7

It represents a high-profile Instagram account related to cleanfluencing with millions of followers.

Question 8

What are some themes explored in relation to cleanfluencing?

Answer 8

Gendered histories, domestic labor, and the representation of housework.

Question 9

True or False: Sociologists have historically focused heavily on domestic life.

Answer 9

False.

Question 10

What companies have collaborated with cleanfluencers like Mrs. Hinch?

Answer 10

Tesco and Asda.

Question 11

What concept does cleanfluencing relate to in terms of societal impact?

Answer 11

It connects personal cleaning practices to larger cultural and social movements.

Question 12

Fill in the blank: Cleanfluencing blends cleaning with _______.

Answer 12

[digital influence].

Question 13

What does the research suggest about the visibility of women’s unpaid labor?

Answer 13

It often gets erased from sociological research and scholarship.

Question 14

What is one way in which cleanfluencing is perceived in contemporary society?

Answer 14

As a form of therapy that helps women manage anxieties.

Question 15

What type of content does Mrs. Hinch share on her Instagram account?

Answer 15

Cleaning tips, household routines, and personal anecdotes.

Question 16

What did the research aim to explore regarding cleanfluencers?

Answer 16

The popular appeal and recent success of cleanfluencers.

Question 17

What aspect of domestic labor does cleanfluencing reinforce?

Answer 17

Gendered roles and the expectations of housework.

Question 18

What historical movements influenced the research on domestic life?

Answer 18

The women’s liberation movement.

Question 19

What is the role of media in the context of cleanfluencing?

Answer 19

Media serves as a platform for sharing cleaning practices and influencing public perception.

Question 20

What does the study suggest about the cultural representation of housework?

Answer 20

It is heavily staged and often glamorized in media.

Question 21

What is a unique characteristic of the content produced by cleanfluencers?

Answer 21

It often blends humor with practical cleaning advice.

Question 22

What is the main focus of Betty Friedan’s The Feminine Mystique?

Answer 22

The book focuses on middle-class suburban women who were miserable due to the false promise of the ‘happy housewife heroine’

It critiques how domestic femininity became tied to consumerism in the 1950s and 1960s.

Question 23

Who conducted one of the first academic studies on women’s experiences of housework?

Answer 23

Ann Oakley

Her book is titled The Sociology of Housework.

Question 24

What similarities did Ann Oakley draw between housework and factory work?

Answer 24

Both are monotonous, exhausting, repetitive, and alienating

Oakley emphasized that housework is a form of unpaid labor.

Question 25

How does Ann Oakley conceptualize housework?

Answer 25

As labor like any other, but unpaid ## Footnote She also notes that housework represents love, care, and family wellbeing.

Question 26

What concept did Maria Mies introduce regarding housewives?

Answer 26

Housewifisation ## Footnote This term describes the relegation of housewives to a class below their husbands.

Question 27

In what context did Maria Mies discuss the role of the 'good' housewife?

Answer 27

She analyzed it in relation to colonialism and capitalism ## Footnote The housewife's unpaid labor was crucial to the private realm of family life.

Question 28

What is the significance of Mrs Hinch in contemporary discussions of housework?

Answer 28

She represents a modern image of the British housewife responsible for domestic labor ## Footnote Her persona reflects specific class and racialized aspects of suburban femininity.

Question 29

How does Mrs Hinch's image contribute to the portrayal of domesticity?

Answer 29

It reinforces a polished and glamorous stay-at-home domestic ideal ## Footnote This image is tied to conservative femininity.

Question 30

What cultural context is Mrs Hinch's persona situated within?

Answer 30

Today's neoliberal culture with dual-income households as the norm ## Footnote This shift has occurred since the 1980s.

Question 31

Fill in the blank: Betty Friedan's The Feminine Mystique critiques the promise of _______.

Answer 31

domestic bliss

Question 32

True or False: Ann Oakley's study of housework highlighted its unpaid nature.

Answer 32

True

Question 33

What does Mrs Hinch's digital education offer?

Answer 33

Education for people who do not employ domestic cleaners ## Footnote It encourages women who need or want to learn how to do domestic cleaning themselves.

Question 34

What is 'spectacular housewifisation'?

Answer 34

A term that describes the glamourization of traditional gender roles and unpaid domestic labor as female in the context of digital media ## Footnote Coined by Maria Mies, it refers to the way social media influencers like Mrs Hinch portray housewifery.

Question 35

How does Mrs Hinch present her influencer status?

Answer 35

She downplays her influencer status by presenting her recommendations as honest and based on personal experience ## Footnote This is important for maintaining authenticity in her product placements.

Question 36

What is the contradiction in Mrs Hinch's role?

Answer 36

She is a breadwinner while occupying and fetishizing the role of a non-earning housewife ## Footnote This reflects a tension between traditional gender roles and modern economic realities.

Question 37

What type of brands does Mrs Hinch partner with?

Answer 37

Everyday household brands such as Minky sponges, Pampers nappies, and Shark vacuums ## Footnote These partnerships contribute to her income as an influencer.

Question 38

What is a key aspect of Mrs Hinch's image on Instagram?

Answer 38

She presents a polished image that shifts between special occasion finery and everyday comfort ## Footnote This duality adds to her relatability and appeal as an influencer.

Question 39

True or False: Mrs Hinch's social media presence is solely about domestic cleaning.

Answer 39

False ## Footnote She is also engaged in digital and promotional labor that supports her family financially.

Question 40

Fill in the blank: Mrs Hinch has earned enough from social media and books to support her family and allow her husband to take a _______.

Answer 40

5-year career break

Question 41

What does the term 'housewifery' refer to in the context of Mrs Hinch's social media?

Answer 41

The performance of domestic tasks and responsibilities typically associated with traditional housewives ## Footnote This term is used to highlight the domestic labor that is both showcased and glamorized on her Instagram.

Question 42

What does Mrs Hinch's success on Instagram represent?

Answer 42

A parable of progress in the context of modern entrepreneurship ## Footnote However, this narrative contrasts with many other aspiring entrepreneurs who do not achieve similar success.

Question 43

What is a notable characteristic of influencer work as highlighted in the text?

Answer 43

It is notoriously insecure and fraught with inequalities ## Footnote This precarious nature of influencer roles underscores the challenges faced by many in the digital labor market.

Question 44

What is the term used to describe individuals who promote cleaning as a form of self-help therapy?

Answer 44

Cleanfluencers ## Footnote Cleanfluencers often share their cleaning tips and experiences on social media platforms.

Question 45

Who is a notable example of a cleanfluencer known for her tidying tips?

Answer 45

Marie Kondo ## Footnote Marie Kondo emphasizes that her tidying tips will 'spark joy' in people's lives.

Question 46

What psychological aspect is associated with housework according to the text?

Answer 46

Therapeutic benefits ## Footnote Housework is reframed as a means to cope with stress and anxiety.

Question 47

What type of culture do cleanfluencers reflect through their openness about vulnerabilities?

Answer 47

Confessional cultures ## Footnote This openness creates relatability with their audience.

Question 48

What is the title of the book by Sophie Hinchliffe that offers cleaning tips?

Answer 48

Hinch Yourself Happy ## Footnote The book emphasizes cleaning tips that aim to 'shine your sink and soothe your soul.'

Question 49

Fill in the blank: Housework is being reframed as an act of _______.

Answer 49

[self-love]

Question 50

What is the perceived gender role associated with domestic labor as mentioned in the text?

Answer 50

Female ## Footnote The output of cleanfluencers reinforces the idea that unpaid domestic work is essentially female.

Question 51

What term describes the glamorization of domestic labor as discussed in the article?

Answer 51

Spectacular housewifisation ## Footnote This term reflects how the portrayal of housework is often idealized online.

Question 52

True or False: Mr. Hinch is often depicted participating in cleaning activities.

Answer 52

False ## Footnote The portrayal typically emphasizes women's roles in cleaning, excluding male involvement.

Question 53

What sociological concept is used to describe the portrayal of housework in cleanfluencer content?

Answer 53

Magical housework femininity ## Footnote This concept highlights the unrealistic representation of cleaning as effortless.

Question 54

What do cleanfluencers propose as a solution to problems faced by women?

Answer 54

Cleaning and tidying ## Footnote They suggest that these activities can help alleviate stress and anxiety.

Question 55

Who are the authors that discuss the role of cleanfluencers in their research?

Answer 55

Emma Casey and Jo Littler ## Footnote They utilize sociological, media, and feminist theory in their analysis.

Question 56

What does the term 'dirty work' refer to in the context of housework?

Answer 56

The labor-intensive and often unrecognized efforts involved in domestic tasks ## Footnote This includes the mess and stress associated with housework.

Question 57

Outline one way in which the rise of cleanfluencers reinforces traditional ideas about unpaid domestic labor.

Answer 57

Housework is portrayed as therapeutic, suggesting it is beneficial for women ## Footnote This perspective can overlook the true labor and stress involved.

Question 58

Outline another way in which cleanfluencers reinforce traditional ideas about unpaid domestic labor.

Answer 58

Women are expected to maintain glamour while performing housework ## Footnote This reinforces gender roles and expectations surrounding domestic labor.