Align KPIs To Objectives Flashcards
(15 cards)
What is Impressions in advertising?
Number of times an ad is displayed to a user.
Define Reach in the context of advertising.
Number of unique users exposed to an ad.
What is the Viewability Rate?
% of impressions where the ad is visible to the user.
What does Click-Thru Rate (CTR) represent?
% of users who click on an ad after seeing it.
What is meant by Time spent/Dwell time?
Average time users spend interacting with product or category pages.
What are Product Views?
of times a Product Detail Page (PDP) is viewed.
What is the Add-to-Cart Rate?
% of product views that result in users adding items to their cart.
Define Engagement Rate.
Interaction with ‘learn more’ OR ‘shop more’.
What does Video Completion Rate (VCR) measure?
% of viewers who watched the video to the end.
What is the Conversion Rate?
% of users who complete a desired action, such as purchase.
What is Sales Lift?
Incremental, first-time to the campaign compared to a control group.
Define Return on Ad Spend (ROAS).
Ratio of revenue generated to ad spend.
What is Incremental Return on Ad Spend (iROAS)?
Ratio of incremental revenue generated to ad spend.
What does Cost Per Acquisition (CPA) refer to?
The cost to acquire a single customer or conversion.
What are New-to-Brand Customers?
or % of first-time purchasers of the brand.
