ROAS Measurement Overview (Impressions Based Sales Attribution)

Question 1

What type of measurement does DGMN use for sales attribution?

Answer 1

Impression-based measurement

This method tracks individual user’s purchases after ad exposure.

Question 2

What is the typical time frame for tracking purchases after ad exposure?

Answer 2

14 days

This is the standard duration for measuring post-exposure purchases.

Question 3

What advantage does impression-based measurement provide?

Answer 3

Real-time sales attribution signals

These signals can be as granular as the creative level.

Question 4

What insights does impression-based measurement offer during a campaign?

Answer 4

Valuable inflight campaign insights for optimization

This helps in adjusting campaigns based on performance data.

Question 5

What is the sales figure mentioned in the document?

Answer 5

Sales €1

This indicates a specific sales performance figure.

Question 6

What does ‘Sales <1’ indicate?

Answer 6

Sales less than €1

This suggests minimal or negligible sales performance.