ROAS Measurement Overview (Last Touch Attribution) Flashcards
(6 cards)
1
Q
What is last touch attribution?
A
An attribution approach that gives 100% credit to the final touchpoint in a campaign.
2
Q
What does last touch attribution help us understand?
A
Which media tactic directly led to a sales conversion.
3
Q
What are examples of tactics included in the O&O suite?
A
- Stories
- HPTOs
4
Q
What are third party partnered tactics mentioned?
A
- Meta
- YouTube
5
Q
True or False: Last touch attribution fully de-duplicates all media tactics.
A
False
6
Q
Fill in the blank: Last touch attribution provides a clear understanding of which media tactic directly led to a _______.
A
sales conversion
