Full Funnel Media Strategy Flashcards
(4 cards)
1
Q
What is the goal of Awareness and Reach?
A
Attract and create awareness among potential customers.
2
Q
What is the purpose of Consideration and Engagement?
A
Nurture customers who have shown interest and move them closer to making a decision.
3
Q
What is the objective of Conversion and Sales Impact?
A
Convert prospective customers to buy and take action.
4
Q
A
