ROAS Measurment Overview iROAS (Randomized Controlled Trials)

Question 1

What method does DGMN use to measure incremental sales impact?

Answer 1

Randomized Controlled Trials (RCT)

RCTs involve randomly assigning targeted audiences to either a test group or a control group.

Question 2

What is required to be created before a campaign launches in RCTs?

Answer 2

Control groups

Control groups are essential for establishing a baseline for comparison.

Question 3

What is the purpose of random assignment in RCTs?

Answer 3

To ensure statistical identity between groups

This helps minimize bias and confounding variables in measurement.

Question 4

True or False: RCTs do not require control groups.

Answer 4

False

Control groups are a fundamental component of RCTs.

Question 5

Fill in the blank: RCTs help minimize _______ and confounding variables.

Answer 5

bias

Minimizing bias is crucial for accurate measurement of sales impact.

Question 7

What is the purpose of Randomized Controlled Trials (RCT) at DGMN?

Answer 7

To measure incremental sales impact by randomly assigning targeted audience to a test group or control group.

Question 8

What is the significance of random assignment in RCTs?

Answer 8

It helps ensure that two groups are statistically identical prior to a campaign.

Question 9

What do RCTs help minimize in the measurement process?

Answer 9

Bias and confounding variables.

Question 10

Fill in the blank: RCTs involve assigning targeted audience to a _______ group or control group.

Answer 10

test

Question 11

True or False: RCTs are used to increase bias in sales measurement.

Answer 11

False