What is resource allocation
The way in which a societies productive assets are deployed across their alternative uses.
Why is the allocation of resources so important?
Because everything is finite
What assumptions do economists make about economic agents?
Economists assume the economic agents will act rationally
What does a consumer acting rationally mean?
The household will set out to get the maximum amount of utility out of the activities relative to cost
What does a firm acting rationally mean?
It means the firm will be assumed to want to maximise profits.
What is an incentive?
Something that causes an economic agent to act, e.g a lower price will cause a consumer to buy that good.