What is Internal validity?
How sure you can be that X actually caused Y in your study (cause and affect)
What is External validity?
How well the research findings apply to the broader population you’re studying.
What are the steps of the scientific method in OB?
- Hypothesis
- Data Collection
- Verification
- Theory
What makes a good measure of a variable?
Validity : The measure is accurate (valid)
Reliability : How consistent the measures are
Why does “correlation not equal causation”?
Because a third variable may explain the relationship, or the direction of cause-effect may be reversed.
What is the trade-off between internal and external validity?
Higher internal validity usually means lower external validity, and vice versa.
What are the 4 Research Techniques & their internal and external validity
1: Case Study (Low external & internal validity)
2: Observational Study (low internal & high external validity)
3: Correlational Study (low internal validity and high external validity)
4: Experimental Study (high internal validity and low external validity)
What is the Norm of Reciprocity?
An obligation to achieve the organizations goals in return for various resources
What makes external validity high?
If study has a Large, random sample size and real people in real settings.
What is Operant Learning Theory?
Behaviour changes based on its consequences
