Apple Flashcards
(24 cards)
When was Apple Inc. founded and where?
Apple was founded in 1976 in the USA.
Where is Apple Inc.’s headquarters and R&D located?
In Cupertino, California.
What are Apple’s main products and services?
iPhones, iPads, iMacs, Apple Watch, and services like iTunes.
How many employees and retail stores did Apple have in 2014?
98,000 employees and over 450 retail stores in 16 countries.
How large was Apple as a TNC in 2014?
It was the 11th largest TNC globally, with assets worth US$207 billion.
What was Apple’s brand value in 2015?
US$145 billion, making it the world’s most valuable brand.
Where is Apple’s HQ and R&D located and why?
In Silicon Valley, California — due to agglomeration benefits and access to skilled labour.
Where is Apple’s European HQ and what does it do?
In Cork, Ireland — employs 4,000 workers producing iMacs.
Who manufactures Apple products and where?
Foxconn in China, mainly in Shenzhen and Chengdu.
How many retail stores does Apple have in Europe, Middle East, and China?
110 in Europe/Middle East and 25 in China.
Why is Apple’s production centered in China?
Due to a large, skilled, low-wage labour force, SEZ incentives, and competitive bidding.
What is Foxconn City?
A self-contained industrial park with dormitories, shops, and security.
Where are Apple’s design and software functions located?
In the USA and Europe.
Which countries are Apple’s main markets?
The USA (44% of sales in 2011), and rapid growth in Asia-Pacific.
What is the profile of Apple’s typical consumer?
Average age 31, higher income, university graduate, willing to pay premium.
What is Apple’s marketing strategy?
Emphasizes innovation, design, and brand loyalty.
What are the positive economic impacts of Apple in Ireland?
Created jobs, attracted skilled workers, boosted Cork’s economy.
How did Apple help Ireland’s economy?
Contributed to the ‘Celtic Tiger’ growth and development.
What are the positive impacts of Apple in China?
Created jobs, encouraged FDI, and improved infrastructure in SEZs.
What labour issues has Apple faced in China?
Sweatshop conditions, low wages, use of student/child labour, health and safety violations.
What were the suicide concerns at Foxconn?
14 suicides reported by 2010 due to poor working conditions.
What tax controversies has Apple faced?
Accused of tax avoidance using Ireland’s low corporate tax and profit shifting.
What environmental criticisms has Apple faced?
Reliance on non-renewables, toxic chemicals, pollution, and poor recyclability.
How has Apple responded to environmental concerns?
Increased renewable energy use, removed harmful chemicals, improved recycling.
