asch variable affecting conformity

Question 1

group size

Answer 1

Up to 3 confederates, conformity to wrong answer levels increased. Any more after that, the conformity levels stayed the same.

Question 2

unanimity

Answer 2

• The presence of a dissenting confederate (disagreeing) reduced conformity and allowed the true P to behave more independently, whether the dissenter was giving a wrong or right answer.
• Majority is unanimous = less than ¼ conformed

Question 3

task difficulty

Answer 3

• Conformity increased when the task was more difficult.
• ISI = task was more ambiguous