Assassin's Creed Flashcards
(18 cards)
What type of game is Assassin’s Creed III: Liberation?
A spin-off of Assassin’s Creed III, part of a large pre-sold franchise.
Who published the game, and what advantage did that give?
Ubisoft—a large global company with strong distribution and marketing resources.
What marketing methods were used for Liberation?
Gameplay footage previews and posters with intertextual references to other AC games to attract pre-sold fans.
Why was Liberation significant in terms of platform?
It was released exclusively on the PlayStation Vita—a new handheld console at the time, helping target tech-forward gamers.
Why is protagonist Aveline significant in terms of representation?
She is a mixed-race female lead—unusual in games—challenging norms of gender and ethnic representation.
How does Aveline subvert traditional female stereotypes in games?
She is powerful and independent, doing most of the action rather than being sexualised or portrayed as needing rescue.
Why was the release of Liberation on the PS Vita significant for female gamers?
Handheld gaming was growing, and Ubisoft targeted niche audiences—including the small but important female gamer market.
How did Ubisoft use digital marketing to promote Liberation?
They released gameplay videos, tutorials, and social media content to target a global, digitally active audience.
Why did Ubisoft remaster Liberation in HD?
To capitalize on new technology and resell the game to fans, maximizing profit by reusing existing IP (linked to Hesmondhalgh’s theory).
How did gaming conventions like Comic-Con benefit Liberation’s promotion?
They targeted superfans and generated buzz within the gaming community, expanding audience awareness.
What has made regulation of video games more difficult in recent years?
Games are now digitally downloadable, making it easier for underage players to access 18+ titles without retail checks.
What is moral panic in relation to video games like Liberation?
Concerns that violent games might influence young people to act violently, especially since the player is actively controlling the violence.
What role do parents play in game regulation today?
Increased emphasis on parental responsibility, especially with the ease of online access to adult-rated games.
How was AC3: Liberation regulated in Europe?
It was rated using the PEGI system due to its violent content, including unjustified and motiveless killing.
Why did Liberation potentially appeal to historically engaged or educated audiences?
The narrative focuses on slavery and colonial America, which could interest those with a passion for history, politics, or social issues.
How could Liberation appeal to ethnic minority audiences?
It features a mixed-race female protagonist, offering rare representation in gaming and addressing underrepresented identities.
What was the significance of the PS Vita’s online capabilities for players?
It allowed for multiplayer and downloadable content, increasing engagement and regular gameplay with friends.
How does Liberation reflect monetization strategies in the games industry?
Through downloadable content (DLC) that encourages players to spend more beyond the base game.
