I, Daniel Blake Flashcards
(34 cards)
Who directed I, Daniel Blake?
Ken Loach
What production company made I, Daniel Blake?
Sixteen Films (UK) partnered with Why Not Productions (France)
Were the companies behind I, Daniel Blake vertically integrated?
No, they were not vertically integrated – they focused on production, not distribution.
Who handled the distribution of I, Daniel Blake?
eOne (Entertainment One)
What organisations helped fund I, Daniel Blake?
The BBC and the BFI (British Film Institute)
What genre/style is Ken Loach known for?
Social realism
Why did Why Not Productions partner with Sixteen Films?
Because Ken Loach was already attached to the project
How did funding affect the film?
It influenced the film’s content and how it was marketed
What types of projects do the BBC and BFI like to fund?
British, non-mainstream, culturally significant, educational, and reflective of British culture
How did the low budget affect I, Daniel Blake?
It limited use of big-name actors, extravagant sets, and special effects
What is the BBC’s role as a PSB (Public Service Broadcaster)?
To inform, educate, and entertain; showcase diversity and new talent
Why did the BBC support I, Daniel Blake?
It fit their PSB remit—British, educational, and culturally significant
What are Ken Loach’s political views and how do they influence the film?
He is left-wing and anti-Conservative; his views are reflected in the film and its marketing
Why are regional British films considered niche?
They are harder to sell globally due to limited mainstream appeal
Why did I, Daniel Blake have limited distribution?
Its niche nature and strong social message made it less commercially viable
What marketing methods were used for I, Daniel Blake?
Traditional media—posters, trailers, and newspaper promotion
Why was The Daily Mirror used in the marketing?
It is left-wing and matched the film’s political stance and target audience
What award was used in marketing to suggest quality?
Palme d’Or (Cannes Film Festival)
What kind of marketing techniques did eOne use?
Low-budget, high-impact guerrilla marketing campaigns
How did light projections in London help market I, Daniel Blake?
They targeted both British audiences and global tourists while clearly communicating the film’s political message
Why were regional marketing officers used in northern counties?
To generate publicity in low-budget ways and reach communities more likely affected by poverty and government cuts
Why did the film target northern UK audiences?
They were more likely to relate to the story and hold anti-Conservative views due to historical political issues
What effect might independent ownership have had on I, Daniel Blake?
It allowed for more creative freedom and less mainstream production values
Was I, Daniel Blake created for profit, or did it have another purpose?
It had educational and political goals, reflected by free screenings and social commentary
