Newspapers (Times & Mirror)- Industry & Audience Flashcards
(24 cards)
Who owns the Daily Mirror and how does it operate industrially?
It’s owned by Reach PLC, which uses horizontal integration by buying other competing companies.
What is horizontal integration and how does Reach PLC benefit from it?
It’s when a company buys competitors to expand. Reach PLC shares content and resources across brands, reducing costs.
Who owns The Times?
The Times is owned by News UK, which is part of the global conglomerate News Corp.
What type of integration does News Corp use?
Both vertical and horizontal integration, giving them large-scale control over production, distribution, and content.
How does being part of a global conglomerate benefit The Times?
It gains access to global distribution networks and extensive resources through subsidiaries
Why is News Corp sometimes criticised in the media industry?
Critics argue it has too much power and has used its influence to avoid accountability, such as during the phone hacking scandal.
Who is Rupert Murdoch, and what is his role in News Corp?
He is the Chief Executive of News Corp, which owns The Times and other major media outlets.
How does Rupert Murdoch’s political stance affect News Corp publications?
His support of Trump and conservative politics may influence the editorial bias of his newspapers.
Why must newspapers like The Times and Daily Mirror protect their reputation?
Because they are owned by shareholders, and a damaged reputation can hurt share prices and profits.
What was the impact of the phone hacking scandal on News Corp?
It caused massive backlash, leading to the shutdown of News of the World to protect the company’s image.
Who regulates newspapers like The Times and Daily Mirror?
IPSO (Independent Press Standards Organisation).
What is a common criticism of IPSO?
It’s run by the newspaper industry itself, so some say it lacks true independence and ignores Leveson Inquiry recommendations.
Why might newspapers choose to break regulatory rules?
To create shocking headlines that attract attention and increase sales or views.
How has technology made regulation of newspapers easier?
Algorithms and bots can scan large volumes of content quickly for inappropriate language or violations.
How is regulating content online still difficult?
Algorithms can miss context or be easily bypassed by misspelling slurs or swear words.
What is the role of human moderators in news regulation?
They are better at understanding context but struggle with the volume of content online.
How has online news affected print newspaper circulation?
Print circulation has declined as more people consume news digitally, though The Times has stayed relatively steady.
What is one reason people still buy the print version of The Times?
The paywall may suggest that the content is high-quality and worth paying for.
How do online platforms reflect changing audience needs?
Many want interactive or participatory content, leading to features like comment sections and social media sharing.
How is advertising tailored in newspapers?
Based on the target audience’s gender, education, class, and income.
What is the Daily Mail’s typical target audience?
British working-class males from C2DE socioeconomic backgrounds with right-wing political views.
What are the four uses & gratifications people get from newspapers?
Entertainment, escape, social interaction, and relatability.
What is the primary purpose of a newspaper?
To inform readers by reporting the news.
What factors influence how a reader responds to a newspaper?
Their class, income, political views, and ethnicity.
