Super Human Flashcards

(36 cards)

1
Q

How does the use of smoke and low-key lighting affect the scene?

A

It creates drama and excitement, giving the moment a serious, cinematic tone.

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2
Q

What does central positioning of the Black woman in the frame suggest?

A

It makes her appear important and empowered.

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3
Q

How does the montage of audio commentary influence the viewer?

A

It adds tension and realism, making the event feel like a real, high-stakes competition.

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4
Q

What is the effect of exaggerated breathing sounds and close-up tracking shots?

A

They make the scene feel intense and high-pressure, emphasizing the seriousness of the moment

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5
Q

What does her calm, focused expression suggest about her character?

A

That she is prepared, resilient, and in control under pressure.

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6
Q

What is the impact of the gunshot transitioning into a radio alarm?

A

It contrasts the dream sequence with reality and grounds the scene in the everyday.

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7
Q

Why is the inclusion of a silk hair cap/bonnet significant?

A

It may resonate with Black audiences by authentically representing natural Black hair and cultural norms rarely shown in mainstream media.

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8
Q

How does the advert reflect diversity in its casting?

A

It includes people of various disabilities, ethnicities, and genders, promoting representation and inclusion.

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9
Q

Why is the representation of disabilities in this advert important?

A

Because disabilities are often underrepresented in media, this inclusion can empower and engage disabled audiences.

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10
Q

What was a common criticism of the representation of disability in the Super. Human advert?

A

Some audiences felt it only showed a narrow range of disabilities and wanted greater diversity.

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11
Q

What does the montage of joints being taped, strapped, and pushed emphasize?

A

The intense physical preparation, daily struggle, and gritty reality faced by athletes.

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12
Q

How does the use of hyperreal sound in the montage contribute to the tone?

A

It emphasizes the physicality and determination of the athletes, making it feel authentic and raw.

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13
Q

What is the effect of cross-cutting athletes training with soldiers marching?

A

It compares the athletes to soldiers, suggesting discipline, strength, and mental resilience.

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14
Q

What does the shot-reverse-shot between the cyclist and the phone suggest?

A

It shows the emotional difficulty of balancing intense training with parenting responsibilities.

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15
Q

How does the physical separation of parents from their children function in the narrative?

A

It highlights the sacrifices athletes make in pursuit of excellence.

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16
Q

How might the advert represent men in relation to parenting?

A

It could suggest men are absent due to their focus on success, or that they want to be emotionally involved but are blocked by external demands.

17
Q

What is the purpose of using jump cuts during training scenes?

A

To show the repetitive nature of training across multiple days and build a sense of endurance.

18
Q

How does the overall tone of the advert contrast with glamorous sports coverage?

A

It presents a gritty, realistic portrayal of athletic life rather than a polished or glamorized image.

19
Q

What does the juxtaposition of the bike’s wheels with a hamster wheel suggest?

A

The monotony and repetitive nature of daily training.

20
Q

How does the inclusion of a “puke bucket” function in the advert?

A

It adds dark comedy while highlighting the extreme effort athletes go through.

21
Q

What is the effect of cross-cutting between training and childbirth?

A

It likens athletic training to intense pain and endurance, emphasizing physical struggle.

22
Q

What message is conveyed by showing athletes parenting or doing everyday tasks?

A

It humanizes Paralympians, showing they deal with real-life issues like anyone else.

23
Q

How do close-ups of bruises and popped blisters impact the audience?

A

They appeal to the popularity of “gross-out” content while emphasizing the pain and risk athletes endure.

24
Q

What is the significance of including references to medical issues like Crohn’s disease?

A

It raises awareness about long-term health conditions and the hidden challenges some disabled athletes face.

25
How does nightmare imagery function within the narrative?
It visualizes the athletes’ fears and the intense psychological pressure they experience.
26
What is the purpose of including discrimination in the narrative?
To educate audiences about social issues affecting disabled people and encourage societal change.
27
How does showing real-world issues beyond sport affect representation?
It broadens the narrative, challenging stereotypes and highlighting complex identities of disabled individuals.
28
How does the manipulated footage and audio of Boris Johnson reflect Channel 4’s stance?
It reflects an anti-establishment, alternative tone, consistent with Channel 4’s brand identity.
29
What does the cascade of balls represent in the advert?
The overwhelming stress and pressure athletes face, both physically and mentally.
30
What stereotype is referenced in the line “To be a Paralympian, there’s got to be something wrong with you”?
The negative stereotype that disability equates to something being wrong or broken.
31
How did some disabled viewers react to that controversial line?
Some felt uncomfortable or felt it reinforced harmful stereotypes.
32
What could the controversial line actually be interpreted to mean?
That it takes extreme mental and physical toughness—almost “madness”—to endure the Paralympic journey, not that disability is “wrong.”
33
How does the advert challenge audience perceptions of disability?
It educates viewers and reshapes preconceptions by showing strength, resilience, and complexity.
34
How can the portrayal of disabled athletes serve as inspiration?
By presenting them as role models and showing the realities and hardships they face.
35
What is the significance of using “So You Wanna Be A Boxer” from Bugsy Malone (1976)?
It targets adult viewers familiar with the song, adding nostalgic appeal and deeper emotional resonance.
36
Why is Toyota’s sponsorship message included in the campaign?
To highlight the financial demands of staging and broadcasting Paralympic events and justify the need for sponsorship revenue.