ATTENTION Flashcards
(42 cards)
What is attention according to William James?
Selecting relevant information to manage sensory input
Why is attention important?
Without attention, we would have too much information resulting in cognitive overload
What did Cherry 1953 discover in dichotic listening?
People process unattended info only shallowly (can notice gender or tone, not meaning)
What is broadbent’s filter model (1958)?
Early selection model, sensory info is filtered early, only one stream is processed deeply
What is the cocktail party phenomenon by Moray (1959)?
You notice your own name in an unattended channel (problem for Broadbent’s early filter)
What is Treisman’s Attenuation Model (1960)?
Unattended info is weakened not blocked. High priority words are still noticed because of low recognition threshold
What is Deutsch and Deutsch’s late selection model (1963)?
All info processed to meaning, selection happens after meaning analysis (in short-term memory)
What is negative priming (Allport et al., 1985)?
Ignored info is suppressed (not discarded), slower to process later
What is Kahneman’s Capacity Theory (1973)
-attention is a limited resource
-no fixed bottleneck (not enough capacity is what leads to failure)
-capacity is affected by task difficulty, arousal, individual ability, intention
What did Johnston and Heinz 1978 show with dual-task experiments?
When the 2nd task was harder, there was a worse 1st task performance, tasks share attentional pool
What is the zoom lens model (laberge 1983)?
-focus can expand (wide) or narrow (small)
-wide focus is slower and less precise
What did Müller 2003 confirm?
Wider focus is slower and has less efficient processing (supporting the zoom lens model)
What did Awh and Pashler 2000 show about multiple spotlights?
Attention can split over non-contagious areas (multiple spotlights)
What’s the key takeaway about focused visual attention?
Attention is flexible- spotlight, zoom lens, multiple spotlights depending on the situation
What is feature integration theory (Treisman and Gelade 1980)
A two stage process
-pre-attentive parallel processing of features (fast) automatically and in parallel
-focused attention binds features into objects (serial, slower)
What are the two types of search tasks in feature integration theory?
-feature search: fast, display size doesn’t matter (pop-out effect)
-conjugation search: slow, display size matters, needs attention
According to Posner and Snyder (1975), what is the difference between automatic and controlled processing?
Automatic:
-unintentional
-fast
-uses little capacity
-not conscious
Controlled:
-intentional
-slow
-uses much capacity
-conscious
How does practice affect attention demand?
Practice reduces demand, tasks become more automatic, less attention is needed
What is the stroop task (stroop, 1935)?
Name ink colour, ignore written word
What causes conflict in the stroop task?
Conflict between automatic word reading vs controlled colour naming
What happens to performance when the stroop task is incongruent?
Slower reaction times and more errors
Why is the stroop task important for our understanding of attention and automaticity?
Conflict resolution is effortful. Shows how attention is needed to override automatic processes
What is a criticism of Broadbent’s filter model (1958)?
Fails to explain the cocktail party effect- the idea that unattended info isn’t fully blocked
What is a criticism of treisman’s attentuation model?
Doesn’t specify exactly how much unattended info leaks through- vague about how the attenuation threshold works in practice