ATTITUDE INDUSTRY Flashcards
(14 cards)
producer
was northern and shell
sold to stream publishing in 2016
who owns stream
Darren styles
what else does stream own
Winq
streams anual profits
approx $5m
facts about attitude
UKs best selling gay title
had interviews and covers with stars such as prince william, take that, madonna and david beckham
high profile brand
uses advertorial/sponsored content in order to engage audiences with brand partners
best selling gay mag in the UK
the worlds biggest LGBTQ media brand
what does stream operate as
a content marketing agency
they are horizontally and vertically intergrated so they can share recourses accross different products
therfore has a global audience and reach
social media/website
1.7m monthly website users
also diversified accross many different social media
have 1.2 million youtube subscribers
the attitude awards
big live event
held annually in london since 2012
A-clasa celebs in attendance
attitude PRIDE at home
two weekend, digital festival launched for pride month in 2020
reached 18.5 viewers
total viewings of over 6000 hours of content
attitude magazine foundation
a registered charity
raised and ditributed more than £250,000 for the LGBTQ community
give back to the community
advertising
one of themain reasons attitude exists is through advertising
utilises the hypermodality of the internet
MPU
mid page unit
banner
form of advertisemtnt
interaction
attitude has very limited options for commenting and audience interaction, which may be their way of controlling potentially offensive content from homophobioc readers.
regulation
element of self regulation
dont wanna post someting which is harmfull to their own brand
as sponsorship and brand deals may be effected
as compnies do not want to be assocated with brands that appear toxic.
big debate on weather online content should be regulated
idea of ‘gatekeepers’
