WOMANS REALM INDUSTRY Flashcards
(12 cards)
when did it launch
1958
who publishes and what are they
IPC
major, mainstream, commercial, and profit driven
why did it launch
to take pressure of woman magazine, which was selling 3m coppies
targets audiences with:
genre pleasures of womens magazines
aspiration
identification
entertainment
interaction and friendly big sister.
WW subgenres
- classic
- real life e.g thats life
- celebrity e.g heat
end of wr
2001
they stated it was out of touch with modern women
merged with its sister publications womans weekly
in hope to target more upmarket readers.
ipc became Time INC
advantages of digital technologies
lower production costs
lower distribution costs
larger audience reach
direct distribution
broader content
audience interaction - jenkins
easier synergy
who bought TI and when
Future publishing
in 2021
an example of institutional convergence
to suceed what must magazines/print have
strong brand identity
strong social media presence
USP
does ww genre still exist
yes it still exists
it has reduced sales but is still profitable
sells 145,000 per week
in 1965 womans magazies and weeklies were selling how many coppies per week?
1.2 million
tried and tested methods
facts about the print market in context to the impact of technology
print market was much less crowded as there was no digital competition
print was the primary source of entertainment for women.
