KSI INDUSTRY Flashcards
(13 cards)
where does jj put his videos
youtube
what are youtube
A multi-channel network
who owns youtube
owned by Google
bought in 2006 for 1.65 billion
what is the first youtube video
me at the zoo
what does the rise in online media reflect
a cultural shift towards interaction, participation, connection and collabaration
subscribers
JJ - 16.4 MILLION
KSI - 25 MILLION
vloggers have …
caused web traffic
meaning conglomerates have been able to take advantage and monetised content through advertisements such as non skippable (bumper ads) and paid partnerships.
what is the youtube partner programme
enables creaters who have 1000 subs or 400hrs of content to monetise their content through advertising
things ksi has done
CEO of boxing misfits, judge on bgt, on bake off, co-owner of prime hydration, XIX vodka, sides,
3rd most followed uk youtube channel after ed sheeran and one direction
second album ‘all over the place’ debuted at number 1
how can creaters build brand recognition
merchandising
KSI has his own merch
as well as merch with the sidemen
for example sells bandanas - identity
who are ksi management
KYMA
authenticty, is it jj or is it kyma?
influence everything he does
led to more santised content
indivuals have less control.
Regulation
youtube has community guidlines
‘offers content creaters to learn from their mistakes’
1 strike 1 week ban
2 strike 2 week ban
3 strike perminant ban
relies on consumers regulating and reporting
hypermodality of the internet make regulation very difficult.
ASA
Advertising standards Agency
law - have to outline that Ads are ads
JJ got in trouble with his ad for JD which wasnt clear that it was an ad.
