Young and Rubicams 4cs Flashcards
(7 cards)
1
Q
Aspirer
A
seeks status
2
Q
explorer
A
seeks discovery
3
Q
mainstreamer
A
seeks security
4
Q
struggler
A
seeks escape
5
Q
succeeder
A
seeks control
6
Q
reformer
A
seeks enlightenment
7
Q
resigned
A
seeks survival