HUCK INDUSTRY Flashcards
(14 cards)
When did it launch
2001
who produces
TCO London
what are TCO london
an independent smaller alternatve firm
what do TCO describe themselves as
premium culture and entertainment brands
genre
dependant youth culture and arts
named after skater slang
when is it published and for how much
It is published bimonthly
£6 per issue - expensive
impact of digital technology
allows the opportunoty fpr niche magazines to enter the market
as allows for independant distribution
how does huck stay successfull
offers a range of linked artistic services and products
distribution
online and print
huck has a website
they distribute themselves, as they do not have enough sales to have a profitable relationship with mainstream, high market outlets
what is hucks website like
cultural, artistic, left wing, radical culture
evidnece for huck having a strong brand identity
have own galllery
fun and vibrant
genre conventions
TCO marketting slogan
stop marketting start mattering
how does TCO help other brands
they help other companies detoxify and diversify their brnads
e.g when facebook was getting bad publicity, TCO helped rebrand them to make them more progressive and less toxic, through videos such as young black girls who have faced adversity doing ballet.
support c+s and H
No
yes for profit and power
but not conglomerate owned
not tried and tested methods, alternative to mainstream media
