Attitudes Flashcards
(13 cards)
Attitude Definition
A predisposition towards an attitude object.
Attitude Object
A person, subject or situation to which an attitude is formed.
Cognitive Component
(Triadic Model)
Knowledge and beliefs
- information component
- formed through past experiences and others
eg. I know running 3 time a week is good for me
Affective Component
(Triadic Model)
Feelings and emotions
- emotional component
- whether we like something or not
eg. Running is an enjoyable activity
Behavioural Component
(Triadic Model)
Intended behaviour
- how a person intends to behave or respond
eg. I will continue to run 3 times per week
Persuader
(Persuasive Communication Theory)
- significant other/of high status to the recipient, eg. coach/friends
- the more people persuading, the more likely the recipient is to change, eg. 5 friends convincing someone to come to training more often
Message
(Persuasive Communication Theory)
- presented in a way that will make the recipient want to change
- clear, accurate, relevant, supported
eg. swimming helps you lose weight, clear message/accurate message
Recipient
(Persuasive Communication Theory)
Attitude is more likely to change if the recipient is:
- willing to change
- open to persuasion and are not stubborn
eg. they understand the task and realise the benefit of swimming
Situation
(Persuasive Communication Theory)
Place/Environment
- persuasive discussion should take place somewhere that the recipient feels comfortable
eg. home, favourite coffee shop
Timing
- persuading someone to take more long shots after they score a goal from outside the box
Cognitive Dissonance Theory
Make two attitude components conflict
Causes emotional discomfort
Increases probability of attitude changing
Higher discomfort = higher chance of changing the attitude
Changing cognitive component
(Cognitive Dissonance Theory)
Educate and inform recipient
Easiest difficulty
Changing affective component
(Cognitive Dissonance Theory)
Provoke an opposite emotional response to the recipients norm
Moderate difficulty
Changing behavioural component
(Cognitive Dissonance Theory)
Use forced compliance
Hardest difficulty
