attitudes and attitude change

Question 1

Rosenberg & Hovland (1960)

Answer 1

Three-component model of attitudes: cognitive, affective, behavioral.

Question 2

Katz (1960)

Answer 2

Functions of attitudes – knowledge, utilitarian, ego-defensive, and value-expressive.

Question 3

Zajonc (1968); Harrison & Zajonc (1970)

Answer 3

Mere exposure effect – familiarity increases liking.

Question 4

Jun et al. (2023)

Answer 4

Celebrity endorsement as classical conditioning.

Question 5

Insko (1965)

Answer 5

Positive feedback increased favorable attitudes a week later.

Question 6

Bem (1972)

Answer 6

Self-Perception Theory – people infer attitudes from their behavior.

Question 7

LaPiere (1934)

Answer 7

Attitude-behavior inconsistency; survey responses didn’t match actions.

Question 8

Wicker (1969)

Answer 8

Weak attitude-behavior correlation (r = .15).

Question 9

Gregson & Stacey (1981)

Answer 9

Small link between general attitudes and alcohol use.

Question 10

Sheeran et al. (2016)

Answer 10

Large attitude changes led to only modest behavior changes.

Question 11

Davidson & Jaccard (1979)

Answer 11

Specific attitudes are better behavior predictors.

Question 12

Ajzen (1991)

Answer 12

Theory of Planned Behaviour – attitude, norms, and control predict behavior.

Question 13

Cho & Lee (2015)

Answer 13

Cultural differences affect the attitude-behavior link.

Question 14

Festinger (1957)

Answer 14

Cognitive dissonance – discomfort from conflicting beliefs or behaviors.

Question 15

Petty & Cacioppo (1986)

Answer 15

Elaboration Likelihood Model – central and peripheral routes to persuasion.

Question 16

Chaiken (1980)

Answer 16

Heuristic-Systematic Model – persuasion through effortful or shortcut processing.

Question 17

Hansen et al. (2010)

Answer 17

Scare tactics in health campaigns can backfire when tied to self-esteem.