What is the non-conscious response called?
Automatic
What is automatic processing?
A cognitive task based on emotional factors, take involve little to no effort and occurs outside our consciousness
What is the consious response called?
Controlled
What is controlled processing?
A mental process that is systematic and more likely controlled by deliberative thought
What type of attitude does controlled processing result in?
Explicit attitudes that we are aware of
What type of attitude does automatic processing result in?
Implicit attitudes and beliefs