bab 1

Question 1

whast is cinsumer behavior?

Answer 1

study how consumer select,purchase,use,anf dispose of that item like is good for service?

Question 2

the marketing concept

Answer 2

to be sucessful company need to identoify,needs and want of specific target markets and make consunmer desired satisfactions betterthan competition

Question 3

why focus on health,fitness and beauty?

Answer 3

is good opportunities are created from marketers of many product ranging from fat free food

Question 4

segmentation

Answer 4

process of dividing the market into subsets of consumers with common needs or characteristics

Question 5

targetting

Answer 5

select one or more of the segments to pursue

Question 6

positioning

Answer 6

developing a distinct image for the product in the mind of consumer