customer decision making

Question 1

family decision making

Answer 1

recognize that families operate as unit in term of consumption behavior ,and many reseacrhers have studied te dynamics
-marketing focus of who are more influence on family

Question 2

how kid influence family to buy want they want(perci)

Answer 2

pressure
echance-child promise
rational-child uses a logical argument
consultation-make a decision
ingratiation-tired to good mood parent

Question 3

family life cycle

Answer 3

bachelorhood-young single men and woman,mostly college educated
honeymooner-married coupole have a combined discretionary income
parenthood-married couple with child thi is a longest stage

post-parenthood- older married couples with no children living at home,nbecuase parenthood extends oer many years.

dissolution-family one surviving spouse,ood,health that means like has adequate saving

Question 4

decision making process

Answer 4

need recognition
information seacrh
evaluation of alternatives
purchase ecision
post purchase behavior

Question 5

what pos purhcase outcome

Answer 5

1. Matches prepurchase expectations – Neutral feeling
2. Exceeds prepurchase expectations – satisfaction
3. Below prepurchase expectations - Dissatisfactio

Question 6

meaning heuristics

Answer 6

mental short cuts that reduce the cognitive burden with decision making

Question 7

norminal decision

Answer 7

often low cost product,always buy,product femes,buying that requires low involvement,or little seacrh efforts,

Question 8

limited decision making

Answer 8

limied decision cause mid cost product,frequent purchase,they require a little involvement and perhaps some seacrhing

Question 9

extended decision making

Answer 9

higher cost prpoduct,infrequent purchase they require alot of involvement,oftem centre around unfamilaiar brand and need extended thought and seacrj efforst to ensure buyer confidence