memory and learning Flashcards
(17 cards)
meaning learning
change a behavior because of experience and practice
what is classical operant?
two stimuli are linked to produce a new learned response in a person or animal
can you relate it classical conditioning to consumer behavior
what unconditioned stimulus put example relata cb
unconditioned that trigger automatic response like you shiver
neutral stimulus
doesnt trigger a response on its own
conditioned stimuli
that was once dont get triger but right it become trigger
unconditioned response
automatic reponse like uncondiotoned stimulus
conditioned response
is a learned like condiotined stimulus
give a exmpale classical condiitioning work at consumer
give a example operant conditioning that relate consumer
cognitive learning
occur as a result internal mental processes,for example,observational learning takes place when a consumer perromng a behabvior as a result of seeing someone else performing it and being rewarded for it
what observational learning can you make example that relate consumer behavior
what meaning family branding?
product that capitalize the reputation of a a coompany name
brand family buy by generations
product line extensions
where product are added to an established brand
licensing
names are rented by other
stimulus discrimination
product distinctivness from the competition(an important part of positioning) it enables consumer to differentiate the brand from others in the market place,promoting the unique attributes of a brand
memory taglines
memory taglines abou the customer,
