customer attitudes Flashcards
(3 cards)
1
Q
hierarchies of effet stage to buy
A
awareness-customer aware purchase a smartphone,
knowledge-after aware customer would like to know the details
liking-they will liking which mean is a process moves from cognitive
conviction-make decison making stage where the consumer positive feeling like should i buy it?
6.purhcase-customer but it
2
Q
fishbein theory
A
this theory explain how someone influence yo buy your product1.customer attitude towards particular object
2.belief that this object has certain attributes (benefits,values,features)
3.subjective evaluation can attribution positive outcome to buy it
3
Q
what influence you to buy something?
A
beleif,normative,
