refference group Flashcards

(17 cards)

1
Q

meaning refference group

A

individu or group that influence opinion in belief attitudes and behavior

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2
Q

infromational group mean

A

group that influence that have a information and you belief on that group

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3
Q

normative group

A

when some individual use a different brand than othner will think to change because many ofther group use a same brand like adidas

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4
Q

value group

A

someone want a follow perosnlity that want group

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5
Q

why refference group are important?

A

social power
referent power
information power
legitimate power
expect power-from individual knowlegde,skill or expentise

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6
Q

memberships

A

particular group,they are feel belong a group,other lack this confidence

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7
Q

primary group

A

involves ties and frequent interaction

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8
Q

secondary group

A

weaker ties and less fruequent interaction such a professional

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9
Q

attaraction

A

individual one join a group

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10
Q

continous innovation

A

influence that no make siturbance from behavior for the example change the design macbook apple

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11
Q

dynamically continuous innovation

A

a little bit disturbance from inovation but not changing behavior someone like mp3,dvr

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12
Q

discontinuous innovation

A

changing the behavior like pc,tv

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13
Q

diffusiion of innovation

A

spread of products,serice,ideas,and practive in a relatively slow initial manner before it became quickly designed by two porcess

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14
Q

diffusion

A

spread through a market,ter spread refer to purchase behavir in which make a spread a social system that

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15
Q

adoption

A

makwe anew item that make someone become adpat the new item

adopter categories
innovator-firt individual adopt the innovation
-early adopter-individual adopt new ideas early but do so after seeing some evidence of innovation succes
early majority-innovation once it has been proven and is gainig traction
-late majority-indivuals adopt an innovation after the majority have already adopted it
laggards,they are becaomes mainstream or unavoidable

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16
Q

process diffusion

A

innovation-produce the ideas#
diffusion process-process involves the adoption stages and the rate at which the innovatio spreads

17
Q

process diffusion

A

innovation-produce the ideas#
diffusion process-process involves the adoption stages and the rate at which the innovatio spreads