refference group Flashcards
(17 cards)
meaning refference group
individu or group that influence opinion in belief attitudes and behavior
infromational group mean
group that influence that have a information and you belief on that group
normative group
when some individual use a different brand than othner will think to change because many ofther group use a same brand like adidas
value group
someone want a follow perosnlity that want group
why refference group are important?
social power
referent power
information power
legitimate power
expect power-from individual knowlegde,skill or expentise
memberships
particular group,they are feel belong a group,other lack this confidence
primary group
involves ties and frequent interaction
secondary group
weaker ties and less fruequent interaction such a professional
attaraction
individual one join a group
continous innovation
influence that no make siturbance from behavior for the example change the design macbook apple
dynamically continuous innovation
a little bit disturbance from inovation but not changing behavior someone like mp3,dvr
discontinuous innovation
changing the behavior like pc,tv
diffusiion of innovation
spread of products,serice,ideas,and practive in a relatively slow initial manner before it became quickly designed by two porcess
diffusion
spread through a market,ter spread refer to purchase behavir in which make a spread a social system that
adoption
makwe anew item that make someone become adpat the new item
adopter categories
innovator-firt individual adopt the innovation
-early adopter-individual adopt new ideas early but do so after seeing some evidence of innovation succes
early majority-innovation once it has been proven and is gainig traction
-late majority-indivuals adopt an innovation after the majority have already adopted it
laggards,they are becaomes mainstream or unavoidable
process diffusion
innovation-produce the ideas#
diffusion process-process involves the adoption stages and the rate at which the innovatio spreads
process diffusion
innovation-produce the ideas#
diffusion process-process involves the adoption stages and the rate at which the innovatio spreads