A planned series of marketing activities to promote something
CAMPAIGN
A potential customer who has shown interest
LEAD
The specific group of people you want to reach
TARGET
The identity of a product or company
BRAND
Activities to increase sales or awareness
PROMOTION
The process of finding potential customers
LEAD GENERATION
The process of getting new customers
CUSTOMER ACQUISITION
How well people know your brand
BRAND AWARENESS
Deberia
Should
Haria
Would