Behaviour Change #3 - Theory of Planned Behaviour Flashcards
From World Bank paper
What is the basic premise of the Theory of Planned Behavior?
Behavior is directly influenced by an individual’s intention to perform the behavior.
What three factors shape intention according to the Theory of Planned Behavior?
Attitude toward the behavior, Subjective Norms, and Perceived Behavioral Control.
Define ‘attitude toward the behavior’ in the Theory of Planned Behavior.
Personal beliefs and values about the outcomes of the behavior.
Define ‘subjective norms’ in the Theory of Planned Behavior.
Perceptions about whether important others approve or disapprove of performing the behavior.
Define ‘perceived behavioral control’ in the Theory of Planned Behavior.
An individual’s belief in their capability to perform the behavior, akin to self-efficacy.
How does perceived behavioral control influence behavior?
It affects both the intention to act and the actual ability to perform the behavior.
According to the Theory of Planned Behavior, which variable is the strongest predictor of actual behavior?
Behavioral intention.
What practical strategies are recommended based on the Theory of Planned Behavior?
Shape positive attitudes, reinforce supportive subjective norms, and enhance perceived behavioral control by improving access to resources and skills.
